A call-to-action is a way to give instruction to your audience. Whether you want them to read an article, visit your location or give you call, you have to tell them! The easiest way is to use the traditional “call now” or “see here” way, which isn’t necessarily bad, but you’re bound to get more interaction by spicing it up a bit. Throughout this article, I am going to give you some pointers on improving your existing call-to-action.
1. Make Them a Part of Your Branding
Making the CTA reflect your branding will only strengthen your brand. A perfect example is the one done by this creative digital agency located in New York, Huemor. It’s clear from Huemor’s website that a big part of its branding is the theme of outer-space, and it’s further shown through the choice of wording, “lifting brands to new heights.” The CTA calls visitors to “launch” into the website, which is quite intriguing. This is one CTA I definitely clicked. I was already impressed, but when the rocket man lifted off into space, I was sold. No matter what your brand, there is a way to match your CTA properly. Another example is a cooking company with the CTA of “Get Cooking” front and center. It’s simple and to the point, but it’s an improvement from “start now” or anything along those lines.
2. Make it Stand Out
It’s important to bring attention to your CTA if you want your audience to see it, let alone follow it or click it. For this, consider color contrast. Whether your CTA is on a website, brochure or business card, it’s best to choose a contrast color from its background. This may seem a bit obvious, but you would be surprised. Even if your branding is dark colors, it’s still advised to use a color that will stand out.
3. Highlight the Promotion
If there is a promotion involved in this CTA, let it be known. Some brands offer a free trial or a discount for new users. People are interested in discounts, and are especially attracted to the word FREE! Even if it’s noted in another area of your marketing, stick it in your CTA as well to get the message fully across. The same goes for stating the offer is only available for a limited time. If the audience knows it’s only temporary, they’re more likely to click to see what it’s about while they can.
4. Sound Personable
Let your audience know you’re easy to talk to. Instead of a typical “contact us” CTA, go for “we would love to chat” or a statement along those lines. The word choice has a powerful impact, and certain words are more inviting than others.
5. State the Benefit
If there is a benefit to following through with the CTA, use that to your advantage! If your brand is offering dance classes, let your audience know that they will be better dancers once your lesson is complete. Use words such as “sign up to become a better dancer in 3 weeks!” Knowing that there is a benefit to the information they have access to will help to further engage the audience and get them to the next set of information you want them to know.
Now, here’s my call-to-action to you: Get creative with your new CTA! Your audience will appreciate it.
Also, don’t miss this video all about call-to-actions!