After coming across a press release sent out from The BP Group, an HVAC repair and maintenance company, it led me to their innovative website for the first time. Today, I’m going to talk about some of my favorite elements of this website design. Also, check out the press release for yourselves, this is a pretty smart bunch and I applaud them on their new business venture.
It’s no question that The BP Group stays true to who they are as a company and what they value. This can seen throughout the entire website, and that’s an important part of branding. Another consistency is the color scheme. The dark gray and the specific shade of green remain, creating a visually pleasing flow from page to page.
Navigating through the website is made easy thanks to both the side menu and the menu found under “What Do We Do?” No matter which direction you’re headed, you’re bound to run into a menu that guides you to the desired details you’re in search of.
The HVAC industry isn’t always simple to understand, but professionals should have the ability to put it into words that can be understood. Just skimming through the content, I noticed it to be clear and not filled with terms that need a dictionary before moving forward. It’s important to speak in terms that all types of audiences can digest, and that’s exactly what’s done here. Also, there are additional blogs on the website that further break down different topics. This is ideal for an industry such as HVAC.
I saved the best for last. My favorite element of this website is the video homepage, and I love that so many are beginning to make this transition. Not only does it stay true to the branding, New York, it’s extremely aesthetically appealing and makes a great first impression for visitors. For me, it makes me want to look further.
What’s your opinion on this website?
Congrats to The BP Group for the new business venture and awesome website! Looks like they’ve been busy. Check out this video I found while continuing my search: