HVAC Design From the Web!

After coming across a press release sent out from The BP Group, an HVAC repair and maintenance company, it led me to their innovative website for the first time. Today, I’m going to talk about some of my favorite elements of this website design. Also, check out the press release for yourselves, this is a pretty smart bunch and I applaud them on their new business venture.

Consistent Branding

It’s no question that The BP Group stays true to who they are as a company and what they value. This can seen throughout the entire website, and that’s an important part of branding. Another consistency is the color scheme. The dark gray and the specific shade of green remain, creating a visually pleasing flow from page to page.

Easy Navigation

Navigating through the website is made easy thanks to both the side menu and the menu found under “What Do We Do?” No matter which direction you’re headed, you’re bound to run into a menu that guides you to the desired details you’re in search of.

Digestible Content

The HVAC industry isn’t always simple to understand, but professionals should have the ability to put it into words that can be understood. Just skimming through the content, I noticed it to be clear and not filled with terms that need a dictionary before moving forward. It’s important to speak in terms that all types of audiences can digest, and that’s exactly what’s done here. Also, there are additional blogs on the website that further break down different topics. This is ideal for an industry such as HVAC.

Video Homepage

I saved the best for last. My favorite element of this website is the video homepage, and I love that so many are beginning to make this transition. Not only does it stay true to the branding, New York, it’s extremely aesthetically appealing and makes a great first impression for visitors. For me, it makes me want to look further.

What’s your opinion on this website?
Congrats to The BP Group for the new business venture and awesome website! Looks like they’ve been busy. Check out this video I found while continuing my search:

Call-to-Actions Matter

A call-to-action is a way to give instruction to your audience. Whether you want them to read an article, visit your location or give you call, you have to tell them! The easiest way is to use the traditional “call now” or “see here” way, which isn’t necessarily bad, but you’re bound to get more interaction by spicing it up a bit. Throughout this article, I am going to give you some pointers on improving your existing call-to-action.

1. Make Them a Part of Your Branding

Making the CTA reflect your branding will only strengthen your brand. A perfect example is the one done by this creative digital agency located in New York, Huemor. It’s clear from Huemor’s website that a big part of its branding is the theme of outer-space, and it’s further shown through the choice of wording, “lifting brands to new heights.” The CTA calls visitors to “launch” into the website, which is quite intriguing. This is one CTA I definitely clicked. I was already impressed, but when the rocket man lifted off into space, I was sold. No matter what your brand, there is a way to match your CTA properly. Another example is a cooking company with the CTA of “Get Cooking” front and center. It’s simple and to the point, but it’s an improvement from “start now” or anything along those lines.

2. Make it Stand Out

It’s important to bring attention to your CTA if you want your audience to see it, let alone follow it or click it. For this, consider color contrast. Whether your CTA is on a website, brochure or business card, it’s best to choose a contrast color from its background. This may seem a bit obvious, but you would be surprised. Even if your branding is dark colors, it’s still advised to use a color that will stand out.

3. Highlight the Promotion

If there is a promotion involved in this CTA, let it be known. Some brands offer a free trial or a discount for new users. People are interested in discounts, and are especially attracted to the word FREE! Even if it’s noted in another area of your marketing, stick it in your CTA as well to get the message fully across. The same goes for stating the offer is only available for a limited time. If the audience knows it’s only temporary, they’re more likely to click to see what it’s about while they can.

4. Sound Personable

Let your audience know you’re easy to talk to. Instead of a typical “contact us” CTA, go for “we would love to chat” or a statement along those lines. The word choice has a powerful impact, and certain words are more inviting than others.

5. State the Benefit

If there is a benefit to following through with the CTA, use that to your advantage! If your brand is offering dance classes, let your audience know that they will be better dancers once your lesson is complete. Use words such as “sign up to become a better dancer in 3 weeks!” Knowing that there is a benefit to the information they have access to will help to further engage the audience and get them to the next set of information you want them to know.

Now, here’s my call-to-action to you: Get creative with your new CTA! Your audience will appreciate it.
Also, don’t miss this video all about call-to-actions!

Interactive Interior Design

It’s in the name, think interactive! That’s exactly what I do when it comes to design and I want to spread that on to you, my readers. With technology today, it seems as though everything has some sort of digital experience or interactive element tied to it, and it’s starting to show even more for interior design. For all interior designers and decor enthusiasts, here’s a small list of ways to get interactive with your designs!

Online Design Tools. There are numerous types of software that allow online interior design creation. With these, designers can create floor plans and see what the design will look like when actually applied. Things get interactive before the physical design even starts!
Lights in Motion. 
Interactive lights can be used in a few different ways. Two of my favorite ones include lights that change colors or go to a beat of a song and lights that come on when entering a specific area of the home or store. I love the motion sensor lights from http://www.valleyhomelighting.com/.
Video Wall Art. Instead of typical wall art, how about some moving wall art? Stores use this for advertising, but it’s great inside homes as well. Try changing photos of friends and family, or maybe your favorite landscapes.

These examples are more commonly seen inside retail stores and businesses because customers are involved, but they’re making their way into typical homes. Stores that are known for this at the moment include: Rebecca Minkoff, O2, Tommy Hilfiger, and Nike Fuel Station. 

Interior design is no longer just a focus on colors, fabrics and furnishing pieces, and even though interior design isn’t going anywhere soon, it will continue to evolve anyway. Check out this futuristic idea I came across. Would you like something like this in your home? Stay on the lookout for more and more innovative designs. We may not be up to the interactive tree just yet, but we’re making moves.

While interior design always had aesthetics in mind, designers are now adding user experience into the mix with the use of UX design. Interesting, right?! I sure think so! I’m sure I’ll touch on UX design throughout this blog, but here’s a clip to give you a better idea at this moment: